ConvertKit

  • 🪣 Are you filling all 4 content buckets?

    Good morning, friend. I’m sliding into the last day of February and happly maintaining my New Year’s resolution of sending one newsletter a month. Hey, better late than never. GIPHY Today’s brain dump is a quick peek into how I think about the type of content brands should be producing. Today’s agenda: Big Idea: The…

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  • 🔦 The dark content funnel in ag

    Hey there, fellow marketers! I’m back from my (brief) hibernation, and I’m not gonna lie; last year’s content schedule was a bit… sporadic. GIPHY This year, I’m doubling down on my commitment to delivering you the best damn content marketing resources out there each month. Think actionable strategies, thought-provoking insights, and a healthy dose of…

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  • 🌽 Croppin’ up in search results? Ag SEO Tips

    Good morning, spring chickens. Speaking of spring… it has definitely sprung, at least in central Indiana. And I’m here for the 65° days and extra sunshine. I hope you’re seeing warmer, brighter days, too. Today’s note is a Q&A with a fellow digital ag content professional — Tanner Reed of AgSEO & AgSocial. Tanner and…

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  • 🔑 Keys to unlock better content in ag

    Good morning… or should I say, ‘Good morning, eh?’ I’m typing this from ‘the Queen City’ — aka Regina, Canada — where I’m hanging out with the Cultivator team as they run the 2nd cohort of their AgTech Accelerator. It’s a balmy -13℃… I’ll be chatting it up on all thing content in agriculture (yes,…

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  • Guess who’s back…?

    Hey, content friend 👋🏼 Apologies… it’s been a minute. But my 3-ish month absence had a legitimate reason. If you’ve been following along (read more below↓), you know there have been some exciting developments in the Magnetic Ag / Imagine Content world recently. But I’m reeeally excited to pick back up where we left off:…

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  • Wash, rinse, repeat: Content waterfalls

    Good morning and happy December, friends. Like clockwork, 2023 content planning sessions pepper the next ~3 weeks of my calendar. And while ‘Zoom fatigue’ is a very real thing, I love these conversations. These meetings fuel my fun meter. 🤓 There’s never a shortage of agenda topics, from strategy discussions and thought leadership outlines to…

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  • Make your content systems sizzle

    Good morning, turkeys. Reporting back on our Halloween mission of ‘monetizing the toddler’s Home Depot costume.’ Maybe not my most shining parenting moment? The Twittersphere aligned and THE Home Depot (as in, the blue check-marked account) reached out, asking for our information so they could send our lil guy a surprise in the mail. Ya…

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  • Consistency beats intensity… even in content.

    Good morning, pals. Call me lazy or call me creative: my 2-year-old is going to be a Home Depot worker for Halloween. Some backstory: We live a half mile from the ‘big orange box store,’ and we inevitably pass it daily on our route to the grocery store, daycare, or literally anywhere. So when we…

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