imagine content
a little differently
We’ve worked with top ag brands
The content agency focused exclusively on farmers, agribusiness, and AgTech.
Building
.
Schedule a brief call to see our past work, share more about your needs, and gauge if Imagine Content might be a fit.
Our Manifesto.
Creative
Forget the “meh” and “seen-it-before.” We work with you to create content that uniquely lands on the intersection of education, entertainment, and inspiration.
By identifying creative content themes, assets, and angles, your brand can spark ‘ah ha’ moments and stop folks on the scroll. We work with you to craft a unique voice and perspective that makes your audience pause, consume, and act.
Agile
Content isn’t static, and neither are we. We understand that the landscape of content creation is constantly evolving, from how customers consume it to the technology used to produce it.
The goal is to pivot and pounce as your audience evolves, new trends emerge, or opportunities arise. This strategy positions you to be seen as an industry authority and forward-thinking leader.
Results-Oriented
Begin with the end in mind. Traffic and leads? Brand awareness and building loyalty? Email list growth and engagement?
We don’t care if you have KPIs, OKRs, or your own unique benchmarks; we focus on what matters most. Eyeballs, conversions, revenue – you name the target, we aim the arrow. Forget the jargon, we speak fluent growth.
What we do.
Content Strategy
Formulate a full-fledged content strategy with key audience segments, full-funnel gap analysis, key metrics, and distribution strategy, layering out an overarching month-to-month schedule. A complete playbook comes with a brand voice and style guide that your team can use across all written assets and copy.
Content Production
Bring your content strategy to life using Imagine Content’s team of writers and editors to produce your articles, white papers, ebooks, product marketing collateral, thought leadership, and more. We’ll edit using your preferred style guide and use your feedback to guide future pieces, too.
Content Analytics
Measure your content’s impact via KPIs and optimize your efforts through feedback loops. Imagine Content will stand up dashboards that align with your goals, helping guide and fine-tune your efforts with data as the foundation of all decisions.
Email Marketing
Build a robust email audience and earn your spot in the inbox via a value-packed series of newsletters, one-off campaigns, and more, all molded with best practices and top deliverability services. Through various tests, you’ll discover optimized subject lines, sending times, top CTAs, and more.
Messaging
Set the foundation for your brand with a complete messaging rehaul. Combine insights from your team, customers, and industry stakeholders to formulate a strategic messaging guide to steer all future content efforts. With value propositions at the forefront of this work, your messaging becomes clear with strong takeaways on how you serve the market best.
Graphic Design & Short-Form Video
Make your content shine and shimmer with a variety of graphic design outputs and video that elevate its ability to be understood, digested, and shared. From social media design and animations to in-content visuals like charts, maps, and infographics, your content can move the needle further, expanding its shelf life and impact.
Fractional Content Marketing Team
Level up and outsource your content efforts to Imagine Content, where we serve as your “partnered content studio”, working closely with you to guide both strategy and execution, being fully integrated into your broader marketing goals. Imagine Content will work across all content efforts: content production, analytics, email, design, and video.
Consulting & Advising
Take advantage of our team’s experience working with 20+ ag brands to help guide and shape your content strategy. We’ll provide key content best practices while evaluating your existing content library and analytics to look for opportunities. Plus, we’ll be regularly available to strategize and brainstorm top tactics.
What our content looks like.
Blog Articles
White Papers & Ebooks
Thought Leadership
Copywriting
Email Campaigns & Newsletters
Graphic Design & Short-Form Video
Consulting & Advising
What we don’t do*.
*but we’re happy to refer you to our many rockstar partners who do great work specifically in the ag industry.
Looking simply for design & video support?
Check out our sister company.
Our Content Insights.
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A Peak Behind the Curtain.
Hey, folks!
Growing up in a family of pork producers in Carroll County, Indiana, I always knew I’d stay connected to agriculture. After getting my degree in agribusiness management from Purdue, I spent my early career in sales and marketing roles for Dow AgroSciences and Elanco Animal Health.
With the itch to explore the AgTech space, I pivoted to supporting marketing efforts for a handful of startups. That journey eventually led me to launch the Magnetic Ag newsletter, which I later sold to Ag Future of America.
These days, I head up Imagine Content & Consulting, where my team has supported 25+ brands across production agriculture, agribusiness, and AgTech.
If building trust, authority, and audiences is on your strategic marketing roadmap, we should chat.
Best,
The Authenticity Premium in AgTech Marketing, with Camille Grade of Bushel, and Travis Martin of Magnetic Ag
Future of Agriculture
How to Get the Word Out in Ag with Sarah Mock and Travis Martin
Agriculture Future of America Acquires Media Trailblazer, Magnetic Ag